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News Express

News Express

The 14th Changchun Film Festival China’s First Show in Shanghai: This September, Let’s Meet in Changchun

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In the afternoon of 22nd June, various artists and stars gathered in The Longemont Hotel Shanghai to attend the splendid recommendation event of The 14th Changchun Film Festival, named “New Era, New Cradle, New Power---The Meeting with Changchun Film Festival China”.

In the exciting and animated atmosphere of Shanghai International Film and Television Festival, The 14th Changchun Film Festival China made its debut in Shanghai and issued invitation to the whole world that on 1st-8th September, this grand banquet of film culture would be held in Changchun, also known as the Spring City in northern China and looked forward to meet friends from all corners of the world.

So what is the theme of this film festival? And what activities will it contain? Who is the ambassador? They were unveiled one by one on the spot.

The Opening of The 14th Changchun Film Festival China: September 1st

As a national-level film festival which is the first one named after the city since the founding of People’s Republic of China, Changchun Film Festival is considerably influential in the film industry. As soon as it made its debut in Shanghai International Film and Television Festival, it sparked the attention of more than 60 medias, including People’s Daily, Xinhua News Agency, Central Radio and Television Station, Guangming Daily, The Beijing News, China Film News, Southern Metropolis Daily, China Movie Report of CCTV6, E!News of SETV, The Paper and Southern Metropolis Entertainment; 20 provincial medias like Jilin Daily, Jilin Radio and Jilin TV, were all present. Moreover, the event was shown live by Xinhua Net, Yi Live and Huajiao Live.

The attendance of the recommendation event included the following distinguished: Zhang Zhiwei, Vice Minister of Propaganda Department of Jilin Provincial Party Committee; Lu Fujian, Deputy Secretary General of Changchun Municipal People’s Government; Li Qinghui, General Manager of Changchun Film Group Limited; Yu Xunlai, Administrative Vice Minister of Propaganda Department of Changchun Municipal Party Committee; Bao Shenghua, Vice General Manager of Changchun Film Group Limited; Liao Xiaohua, General Manager of Jilin Branch of Xinhua Net Corporation Limited; Li Canming, Deputy Director of Jilin Radio and Television; Wu Jiang, Deputy General of Administration of Press, Publication, Radio, Film and Television of Changchun.

In the event, Lu Fujian unveiled more details of The 14th Changchun Film Festival: The Festival will be held on 1st-8th September in Changchun. The Festival will take “Focusing China Movie’s New Generation, Building China Movie’s New Strength” as its purpose and “New Era, New Cradle, New Power” as its theme. With a view to carry forward cultural context, it endeavors to build an incubating support platform for China film youths. With a view to develop and thrive, it makes great efforts to build an integrating innovation platform for film industry. With a view to join and gain, it strives to build a public-interest service platform for the masses. With a view to guide the values, it struggles to build a cooperated directing platform for China’s film. The Festival is designed to have the following six units including Awards, Screening, Forum, Film Market, Pro-people Movie Cultural Activities, as well as Opening and Closing Ceremony.

“With massive support and broad participation of all sectors of the society, from 1992, held every two years, Changchun Film Festival makes positive contribution to the film career development of new China, which plays a pivotal role in the history of China’s film development,” said Lu Fujian. And as representative of the organization, he also made invitation to the whole world: “Let’s have a beautiful appointment in the name of film. Eight million citizens expect earnestly to meet everyone in Changchun.”

In this recommendation event, Zhang Zhiwei and Siqingaowa, famous actress, artist, revealed the thematic posters of The 14th Changchun Film Festival China together. In order to construct colorful and varied visual effects, and highlight the intelligence and dynamism of youths in this Festival, the posters give prominence to the logo image in visual sense, supplemented by popular visual elements, such as video play symbol. Fashion and Chinese traditions merge with each other ingeniously. And each shines more brilliantly in the other’s accompany. And in terms of color, black and red set each other off, dazzling our eyes.

On the spot, The 14th Changchun Film Festival empowered Jilin Terrun Media Limited to invite social investment, which will gather more social strength to hold the Festival together. This kind of cooperation can stimulate communication as well as enhance efficiency.

Several New Films of Changchun Film Studio Debuting in the Event

When mentioning Changchun, Changchun Film Studio, as the film memory of a city, will definitely cross people’s mind. It is the cornerstone of new China films and the cradle of films for the masses. While classical films can move and motivate the ambitious youths, what new surprises will be brought by Changchun Film Studio and its personnel with the coming soon Changchun Film Festival?

Li Qinghui, Member of The 14th Changchun Film Festival Organization Committee and General Manager of Changchun Film Group Limited, introduced: “The Festival is a magnificent gathering for Chinese films, a salon for filmmakers and an exciting moment for Changchun movie fans even northeast China ones. One of the highlights of this Festival is specifically establishing ‘Changchun Film 24 Hours’ activity unit, in an effort to trace the history and original aspiration of new China’s films, and look forward to the bright future of China’s films in the new era, together with other filmmakers and fans.”

Changchun Film Group continues to have the permanent mission and values pursuit as follows: telling China’s stories well, doing ethnic films well, propagating main theme and positive power by using outstanding works, and providing the best spiritual food for the masses. In the event of The Meeting with The 14th Changchun Film Festival, there were warming-up activities for new films of Changchun Film Group, such as Huang Danian, Yang Jingyu, Sword from Zang area, 731, which sparked movie fans’ expectation.

Jackie Chan and Zhou Dongyu as Ambassador; Numerous Stars Supporting Changchun Film Festival

In order to intensify learning and fulfilling the spirit of the 19th Nation Congress, and act on the “A nation will prosper only when its young people thrive” youth work principles, the focus of the Festival has been promoted, concentrating on “young people”. For this reason, international super star of Kong Fu film Jackie Chan and youth actress Zhou Dongyu are invited to be ambassadors due to their high reputation and big influence among young people.

In the event, they transmitted their heartfelt wishes by VCR. Jackie Chan said: “In this September, let’s meet in Changchun, The 14th Changchun Film Festival. Enjoy the grand film gathering of China’s youth.” Zhou Dongyu said: “It’s my great honor to be the ambassador of The 14th Changchun Film Festival. It provides stage for China’s young filmmakers to realize their dreams. I hope we can make every effort in our best time and act glorious youth and dream. On 1st-8th September, let’s meet in The 14th Changchun Film Festival and witness the dynamic youth.”

Other stars like Siqinggaowa, Li Yugang, Tao Huimin and youth directors like Zheng Dasheng, Li Ruijun also came to the event to support the festival.  

Siqingaowa said: “Changchun is the cradle of China’s film. A multitude of filmmakers of the old generation has already paved the way for the young generation. Therefore, I have to come. As a successor, I have several plays finished in Changchun. I’d like to express my sincere and heartfelt thanks to Changchun Film Studio for cultivating me.”

Famous singer Li Yugang from Jilin province sang Because I Met You on the spot and promised to meet everyone in Changchun.

In addition, Wu Yue, Yang Mi, Hu Mei, Li Bingbing, Pan Binlong, Guo Kaimin, Ning Hao, Wang Jingchun, Wu Kequn, Wang Shikui and Liang Jing extended their blessings to The 14th Changchun Film Festival and made appointments with everyone: Let’s meet in Changchun.